GRAU at Berlin Fashion Week
For this years Berlin Fashion week, GRAU takes part at the back2back fashion show by Marcelo Alcaide and Yolanda Zobel. GRAU features a dramatic light installation, as the guiding light installation and concept of the runway show.
The project is part of Intervention, a new format developed and curated by the Berlin & Milan-based Communications Agency Reference Studios under the artistic direction of Mumi Haiati. Their mission is to create a novel platform for national and international designers, integrated into the official calendar of Berlin Fashion Week. 'Intervention' unfolds through a meticulously curated series of progressive runway shows and presentations, hosted within the confines of a former department store and true gem of post-modernist architecture situated at the heart of Berlin-Neukölln.
Commissioned by the Senate Department for Economics, Energy and Public Enterprises, Intervention is part of the Berlin Fashion Week calendar.